For the past couple of years, we’ve started a blog for each of our large projects. The premise is simple: once a week, a designated person from the field office sends digital images and brief descriptions to our home office. We manage that information, and on Tuesdays post to each project’s page.
So, why do we go to the trouble? I’ll give you three good reasons.
Our Customers. The folks we have the privilege to work with aren’t always near their construction sites. The blogs give a visual check-in for them. They’re also great bragging tools. We’ve found our customer relationships often like to share their blog site with their team or with their own prospects.
Our Communities. A construction site is a living, growing thing. As projects move along, the community has a right to see progress–at a safe distance. I’d like to give everyone in the community a hardhat tour of the places we are building, but being more realistic, project blogs give them a front row seat complete with commentary.
Our People. Listed last, but certainly not counted least, is our Stewart Perry team. Since our business spreads across the Southeastern and Mid-Atlantic states, it’s virtually impossible for each team member to visit each site. Project blogs let them participate and give them a sense of pride in all our work.
Would a blog be a good way to chronicle work on your next site? We’ve found project blogs an invaluable tool for building, maintaining and improving relationships.