Off to the Races: How One Man’s Passion Became a Local Legacy

During his childhood breakfasts, George Barber probably saw wheels where other kids saw Cheerios. He’s had a lifelong fascination with vehicles equipped for power and speed.

The passion ran so deep that Barber, whose family built a legacy in the central Alabama dairy industry, decided to make a philanthropic investment in the community that raised him. Through his generous contributions, Barber Motorsports Park was completed just outside Birmingham in 2003.

The Barber Vintage Motorsports Park is considered the finest road course in North America. It’s also home to the Porsche Sports Driving School USA and the Barber Vintage Motorsports Museum. The 5-story museum elegantly displays the world’s best and largest motorcycle collection as well as the largest collection of Lotus racecars in the world.

I recently attended the inaugural Indy Grand Prix of Alabama located at the Park. I was in good company. Fans poured in from 40 states and many countries to watch the races. All ages were nestled under the pines along the 2.3-mile course on this glorious Alabama Sunday afternoon. They came to watch some of the world’s finest racers running at speeds up to 200 mph. They left an estimated $30 million economic boost for the Birmingham community.

I took a few things away from my time at the track, and thought I would share them. Maybe next year I’ll see you at the races.

The Pit is arguably as exciting or more so than the race. Before the starting flag, I wandered down to watch the Target professional tech team do their last minute precise prep and install their renowned driver Scott Dixon into the bright red Target car. Whether on the track or on the job, such finely coordinated teamwork gives me a zing.

Indy Racing is green power in action. It’s the first and only motor sport to be powered by 100 percent fuel grade ethanol.

Team sports are great “team building” for your crew. Many from Stewart Perry joined in for a memorable, fun day. We had such a great time together that we decided to make The Indy Grand Prix of Alabama a springtime tradition.

Passion is contagious. Mr. Barber turned his passion into a legacy. The result has and will enhance thousands of lives and bring significant economic benefit to his hometown. George Barber challenges us to follow big dreams and make them happen.

What’s your vision? How can you make it real?

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Merrill Stewart is Founder and President of the Stewart Perry Company, a commercial building contractor based in Birmingham, Ala. Contact him via email.

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  1. Love your newsletter…thanks for including me on your list.

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