Simplifying Social Media for Landscapers: Canva and its Brand Kit
Today, reaching potential landscaping customers means 2 things: search and social. A strong social media game is essential for small landscaping businesses hoping to grow. Most contractors understand this, but many struggle with how to actually do it. Do you as the owner need to do it? Does the office manager handle it? Either way, what are tools that can make it quicker and easier? Questions that seem complex, but we are going to break it down. \
What is Canva and Why Should Landscapers Care?
Canva is like a versatile digital toolbox for design that helps you create professional-looking graphics and visuals without needing fancy design skills. It's a handy tool that empowers you to make eye-catching marketing materials, logos, and social media content that will impress your clients and make your lawn and/or landscape business stand out from the competition.
As a super-busy landscape business owner, Canva can be a game-changer. Here’s why:
Time and Cost Savings: Canva provides a wide range of pre-designed templates and user-friendly tools that allow you to create professional graphics in a fraction of the time it would take with traditional design software. This means you can quickly design eye-catching social media posts even though you may not have the budget to hire a professional designer or agency.
Professional Appearance: Canva improves the consistency of your brand and improves the look and feel so you appear more professional and larger to your customers and prospects.
Engaging Social Media Presence: Canva offers an extensive library of templates designed specifically for various social media platforms. By leveraging these templates, you can create killer graphics for your social media channels without starting from scratch each time. Showcase your design/build projects, services, and crew in action in a fraction of the time.
What the H#ll is a Canva Brand Kit?!
Canva's Brand Kit simplifies this process of keeping brand consistency by centralizing all your stuff in one place. You can easily upload your logo, select your exact brand colors, and choose preferred fonts. This ensures that your social media content aligns with your company image and creates a consistent look and feel across all platforms. Do it once at the start and anyone anywhere will have the same guidelines set-up and ready to go.
It’s all in one, easy to understand spot
Social media provides an excellent platform to highlight your landscaping services and projects. Utilize Canva to create professional graphics that showcase the range of services your business offers, such as lawn maintenance, landscape design, or hardscape installations. Buy doing this is hard to manage and there’s all kinds of graphics all over the place. Canva helps you create appealing promotional posts for seasonal offers, discounts, or referral programs and stores them all in one easy place - you know where to get them each and every time, and you can build on your library over time.
Pre-designed Templates = better quality, less time, less budget
For the majority of landscaping companies in the U.S, Canva's pre-designed templates are perfect save time and create eye-catching graphics for social posts and even ads. Customize these templates with your brand colors, fonts, and logo to create a consistent and recognizable look. Highlight your landscaping services, promotions, and success stories through visually appealing posts that resonate with your audience. It means even though you aren’t a designer, you can elevate the quality of the way customers are seeing your company image.
Using Canva for your lawn or landscape business: Here’s how.
Sign up for a free Canva account. Visit this link to do it an click on ‘Sign up for Free.’ You can always upgrade to a paid account later.
Set up your brand kit. Check out this video for a step-by-step walkthrough. You want to set-up your brand colors, upload your logos, and choose your fonts.
Begin creating by browsing through Canva's library of templates. Create your first social post by clicking the ‘create a design’ button. Search for Instagram post or story.
Browse the templates that come up and choose one that represents you company well. Customize the chosen template with your Brand Kit elements you already selected.
Save your designs and name and organize them for easy access.
Download your designs (or simply take a screenshot on your computer or iPad) and post them to your social accounts.
